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Crumble & Co.
Turning Cookie Cravings into Online Success
Crumble & Co. is a renowned player in the confectionery industry, specialising in crafting delectable biscuits and cookies. They sought to enhance their online presence by reworking their existing website and introducing a new feature - online sales of their mouthwatering in-house cookies.
The Challenges
The key challenges were to enhance user experience by streamlining navigation, integrate an e-commerce platform for smooth online cookie sales, and revamp the visual aesthetics to align with Crumble & Co.'s premium brand identity.
Problems to Solve
Enhance User Experience
Integrate E-commerce Functionality
Improve Visual Aesthetics
Strategy
User Centric Approach
Research & Analysis
Visual Identity
Research
UX Audit
Client Brief
Market Research
Competitor Analysis
Design
Design Strategy
Visual Design
Platform
Website
Mobile App
Wireframing
Wireframing was driven by the design thinking process, placing the user's needs at the heart of the design. The wireframes were thoughtfully crafted to present a visually appealing layout, featuring the cookies prominently and optimizing the user journey.
The homepage features a captivating video that showcase the cookie-making process. The inclusion of a prominent product card aimed to guide users efficiently to the product offerings.
Savory Sights
& Crave Cards
To create a memorable user experience, the team decided to showcase the cookie-making process through an engaging video, fostering a connection with the brand's craftsmanship.
A product card entices users to explore the product range and directs them to the dedicated products page, simplifying the browsing and shopping journey, and maximising the chances of conversions.
The decision to implement an intuitive cart functionality was rooted in providing a frictionless user experience.
One-Click
Crumble Cart
The website offers users the convenience of exploring cookies based on categories and flavours. Upon selecting the card, the user will be directed to the Products page.
Flavourful Expeditions
The Outcome
The initiated extensive research, including UX audits, client brief analysis, market research, and competitor analysis helped in gathering the data, which were aimed at enhancing user experience and visual appeal.
Impact on Brand
Improved UX and UI
Successful E-commerce integration
Elevated Brand Perception
The "Products" page showcases a diverse range of Biscuits and Cookies. Users can view precise ingredients for each cookie, fostering transparency and satisfaction.
Customers can now explore and purchase the cookies with ease, allowing the Crumble & Co. to cater to a broader audience and enhance overall customer satisfaction through a smooth and efficient shopping process.
The Brand
Colour Selection
The color palette of Dark Green and Brown was thoughtfully crafted to evoke a sense of trust, sophistication, and comfort, aligning harmoniously with Crumble & Co.'s brand identity and product offerings.
Iconography
An uniform icon set with consistent sizes of 32px and 24px and a stroke weight of 2px brings visually cohesive icons.
Typography
Cinzel and Montserrat are an elegant and classic typefaces, reflecting the brand's premium offerings and long-standing heritage.
Colour Selection
An uniform icon set with consistent sizes of 32px and 24px and a stroke weight of 2px brings visually cohesive icons.
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Let's get in touch
#139/26 Patel Enclave,
Amarjyothi Layout,
Koramangala Inner Ring Road,
Domlur, Bangalore - 560071
+91 9945719779
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